Projects

Microsoft

Ever wondered where that lost USB stick ended up? Watch our latest viral campaign for Microsoft to find out. Exo were briefed to create a short film aimed at students highlighting the pitfalls of only backing up your work on a USB stick instead of using Microsoft Office Live.

Sony

The Exo team of crack-animators has gone all multi-lingual for the first time and produced a viral movie for Sony's new M-series range of projectors. The animated short has been produced in English, French, German, Spanish and Italian. Click the link and scroll down the Sony home page to view it.

National Social Marketing Centre

Exo were asked to create a new logo to work alongside the existing NSMC branding for their new Social Marketing Case Study database. Entitled 'ShowCase' the logo was used across marketing collateral to advertise the launch of the database and promotional materials at events.

Yahoo!

Exo created the look and feel for a recent 'Afternoon with Yahoo!' event. The event was intended to promote Yahoo! as the place for all your needs. Exo designed the graphics which were used on invitations, name badges, data stick tags, all media materials and to dress the event it self.

Aquafresh

For two new Aquafresh products Exo created this clever mouth shaped die-cut mailer. Sent out to the media it got everyone chatting about the new product.

Ernest Jones

The design and print of this prestigious look book was created to portray Ernest Jones as the diamond and watch specialists. The graphic ident of the three shooting stars was used as part of their Christmas campaign applied to adverts and promotional materials. Photography of the products and retouching was all arranged by Exo.

Boots No7

Exo design continues to produce unique and contemporary promotional collateral for the Boots No7 makeup brand that consistently delivers results for the brand.

Nokia

We work closely with the Nokia Press Office to develop innovative promotional materials to gain journalist, media and celebrity interest.

Morrisons

Creating a new look for the Morrisons promotional materials enabled them to visually portray their brand statement 'from market stall to super-store'. The new look and feel continues to be applied to their current media materials.

Barclays

Exo design produced the 52 page Global Fans Report for the Barclays Premier League. Providing the creative idea for the front cover and stylish page layouts, all of which reflected the global nature of this report and the Barclays Premier League brand.

Lexis PR Rebrand

Exo Design were briefed to develop a new brand identity for Lexis PR. This was to be rolled out across all stationery, website, promotional literature, online media and advertising. Lexis PR is one of the UK’s leading full-service PR consultancies. Delivering intelligent, informed, award-winning campaigns for some of the UK’s best-known brands including Coca Cola, Myspace, Nokia and the Barclays Premier League. Our aim was to create a clean and contemporary identity that portrayed an honest, down to earth and forward thinking company. The final logo visualises the unique characters of employees that make up Lexis with the creation of individual shapes that come together creating the final logo shape. The theme continues across the business cards with the individual shapes making up the word ‘lexis’ when placed all together.

Us

Where are we?

We like...

Koleston Billboards

A creative piece of outdoor advertising we love! The woman’s hair is die cut from the billboard, allowing the ever changing setting behind to interact with the advert, creating a unique viewing experience.

Something different

An interesting business card design for Rachel Howard by 'The Company'.

Films in colour

A program created by Alan Woo that process's each frame of a movie and displays the colours in a simple, abstract 'pie chart'. A great idea that actually creates something beautiful. These are the pie charts for The Virgin Suicides, Lost in Translation and Marie Antoinette by Sofia Coppola.

Time for change

A recent article in Design Week looked at the emerging trends from brands during 2008 from the Landor Associates latest trends outlook report. The research, for Landor New York's 2009 Trends Forecast: Market Trends and Their Impact on Brands, highlighted a paradigm shift from conspicuous consumerism in early 2008 to modesty and modera by the end of the year. In 2009 flaunting wealth will be considered bad taste and consumers will seek comfort and security rather than status. We will see designers using a more limited, brighter and bolder colour palette reminiscent of 1940s and 1950s branding.

RECESSION FEARS? - how design can help your brand

Design Council research shows that design is an important tool that can help businesses survive a recession. Case studies demonstrate how investment in design helped brands deal with and survive change. One example is the total rebrand of the Thistle hotels chain that enabled them to totally reposition themselves in a challenging market.

Need some brand-aid?

Recessions are tough times and management/owners often find it difficult to face the pressures of receding bottom lines. According to Anthony Pappas, CEO of the Pappas Group, 'In these cash-tight times, marketing budgets and brand-building activities are often the first cost centers to get the axe. But rather than slashing the budget and crossing your fingers, refocusing your marketing and brand-building initiatives can help you stay top-of-mind with customers.' Instead of simply spending less money in the same areas, spend it smarter.