Our Augmented Reality project for Burton's biscuits (watch it below) was super-exciting but left us thinking about the magnificent opportunities this technology presents to brands and consumers.

Wolf Olins recently mentioned on their website the top ten things that they think will impact brands in 2010 (http://www.wolffolins.com/tenfor2010/). The first thing on their list was, yes you've guessed it, - Augmented Reality (AR). Can you imagine an enhanced reality that could give you a rough guide super imposed over the city you are visiting as you wander around the sites or maybe to help you train to be a pilot or even to perform surgery?

Brands are starting to get involved with AR. The majority of car brands now have websites where you can see you chosen car brought to life in the colour and model you like - BMW are even using AR to train their service engineers. Swiss watch manufacturer, Tissot, recently launched their advertising campaign which included AR codes as paper watch straps so consumers could try on their watch range from the comfort of their home computer. Ray-Ban has launched a similar experience allowing you to try on their range of sunglasses. This is a sure sign that online retail is taking consumers to an entirely new level of consumer engagement. Which we love.

AR iPhone apps have really taken off with our favourites being 'Car Finder'. Never have problems finding your car in the car park again. Just set your location and a marker appears above your car, the distance it is away from you and which direction to head to get to it.

Our other favourite is iPew. Shoot people with a laser gun - sometimes the simplest things can give so much pleasure! Recommended for long meetings, boring commutes and those delightful visits to the in-laws.